Top Drawing & Coloring Apps on iOS in the US for Q2 2025

In the second quarter of 2025, the drawing and coloring app market on iOS in the United States showcased distinct trends across the top five applications. These insights are based on data from Sensor Tower, with more detailed analytics available on their platform.

Color Pop AI - Coloring Book by MWM saw a relatively stable weekly revenue, peaking at roughly $198K in early June. Its weekly downloads varied, with a high of 71K in mid-April. Meanwhile, its weekly active users fluctuated, reaching a peak of 261K in mid-May before declining towards the end of the quarter.

Color by Number：Coloring Games from Wildlife Studios experienced a consistent increase in weekly revenue, hitting approximately $131K by mid-June. Downloads were robust, peaking at 148K in early May. The app's active user base grew steadily, exceeding 556K by the end of June.

Coloring Games for Kids 2-6! by IDZ Digital Private Limited maintained a steady revenue trend, reaching about $77K in mid-June. Downloads saw an increase, with a notable rise to 27K in early June. Active users hovered around the 260K mark throughout the quarter.

Adult Coloring Book - Pigment by Pixite Inc. had consistent weekly revenue figures, remaining around $63K at the start of the quarter. Downloads were stable, with little fluctuation, while active users slightly decreased, ending the quarter at approximately 56K.

Finally, Disney Coloring World by StoryToys Limited exhibited a moderate revenue trend, maintaining around $57K at the end of March. Downloads increased towards the end of the quarter, peaking at 19K in late June, while active users showed a gradual rise, reaching 37K by the end of June.

These apps demonstrate a variety of performance dynamics in the drawing and coloring category, reflecting user engagement and monetization strategies. For more detailed insights, visit Sensor Tower.